震惊！重庆小面杀进 IPO，400 家店狂揽 10 亿💰
Shocking! Chongqing Noodles Are Heading for IPO, Earning 1 Billion with 400 Stores
宝子们👋，餐饮界又有大动作！遇见小面居然要去港交所 IPO 啦，这可是奔着 “中式面馆第一股” 去的，简直太牛了！今天就来唠唠它的传奇发家史～
Guys 👋, there's a big move in the catering industry! YuJian XiaoMian is actually going to IPO on the Hong Kong Stock Exchange. It's aiming for the "first share of Chinese noodle restaurants." It's simply amazing! Today, let's talk about its legendary success story~
展开剩余89%
三个 85 后，从广州小巷开出 “面界黑马”
Three Post - 85s Launched a "Dark Horse in the Noodle Industry" from a Guangzhou Alley
2010 年，三个来自华南理工大学的 85 后 —— 宋奇、苏旭翔、罗燕灵，放弃外企的安稳工作，一头扎进餐饮创业圈。宋奇之前在麦当劳、百胜积累了经验，可前两次创业都不太顺利。
In 2010, three post - 85s from South China University of Technology - Song Qi, Su Xuxiang, and Luo Yanling - gave up their stable jobs in foreign - funded enterprises and plunged into the sph.douyinwh.com catering entrepreneurship circle. Song Qi had previously gained experience at McDonald's and Yum China, but his first two entrepreneurial attempts were not very successful.
一次偶然，宋奇在综艺上听到 “重庆小面”，立马拉着老婆罗燕灵去重庆学艺，花 5000 块学费，学了 8 个小时，把重庆小面的精髓带回广州。2014 年，他们在广州体育东横街开了家 30 平米的小店，用理工思维精确把控小面制作，这就是遇见小面的起点！
By chance, Song Qi heard about "Chongqing Noodles" on a variety show. He immediately dragged his wife, Luo Yanling, to Chongqing to learn the craft. They paid 5,000 yuan in tuition and spent 8 hours learning. Then they brought the essence of Chongqing Noodles back to Guangzhou. In 2014, they opened a 30 - square - meter store on Dongheng Street, Tianhe Sports Center, Guangzhou. They used their engineering mindset to precisely control the making of the noodles, and this was the starting point of YuJian XiaoMian!
靠着顾客的第一笔钱和两轮天使轮投资，遇见小面在一线商圈连开三家店。后来还拉到九毛九、弘毅投资旗下百福控股等大佬的投资，门店一路从几家扩张到近 400 家，真的太厉害啦！
Relying on the first payment from a customer and two rounds of angel investment, YuJian XiaoMian opened three stores in prime business districts in a row. Later, it also attracted investments from big names such as Jiumaojiu and Baifu Holdings under Hony Capital. The number of stores expanded from just a few to nearly 400. It's really amazing!
一年狂卖 10 亿，订单数 4209 万单！
Selling 1 Billion Worth in a Year, with 42.09 Million Orders!
遇见小面把自己定位成现代中式面馆，每家店有 30 - 40 个 SKU，除了重庆小面，还有酸辣粉、小吃、烧烤等。2024 年，它在中国内地 22 个城市开了 374 家店，香港开了 6 家，直营门店收入占比超 80%。
YuJian XiaoMian positions itself as a modern Chinese noodle restaurant. Each store has 30 - 40 SKUs. Besides Chongqing Noodles, there are also hot and sour noodles, snacks, and barbecue. In 2024, it opened 374 stores in 22 cities on the Chinese mainland and 6 stores in Hong Kong. The revenue from directly - operated stores accounted for more than 80%.
2022 - 2024 年，遇见小面收入从 4.18 亿元涨到 11.54 亿元，净利润也从亏损 3597.3 万元到盈利 6070 万元。2024 年总商品交易额达 13.48 亿元，在中国川渝风味面馆里排第一，中式面馆里排第四！翻台率也很不错，三年平均 3.5 次 / 天，订单数一路飙升，2024 年高达 4209 万单！
From 2022 to 2024, the revenue of YuJian XiaoMian increased from 418 million yuan to 1.154 billion yuan, and the net profit also changed from a loss of 35.973 million yuan to a profit of 60.7 million yuan. In 2024, the total transaction volume of goods reached 1.348 billion yuan, ranking first among Sichuan - Chongqing - flavored noodle restaurants in China and fourth among Chinese noodle restaurants! The table - turnover rate is also quite good, with an average of 3.5 times per day in three years. The number of orders soared, reaching 42.09 million in 2024!
不过，它也有烦恼😔。订单平均消费额逐年下降，2024 年只有 32 元。而且广东市场占比太高，走出广东、拓展市场成了它接下来的重要任务。
However, it also has troubles 😔. The average consumption amount per order has been decreasing year by year, and it was only 32 yuan in 2024. Moreover, the Guangdong market accounts for too high a proportion. Expanding beyond Guangdong and into other markets has become an important task for it in the future.
港股 IPO 潮，消费企业排队入场
The Hong Kong Stock Exchange IPO Boom: Consumer Companies Are Queuing Up
遇见小面赶上了消费企业港股 IPO 潮啦！今年 3 月，蜜雪冰城上市，首日股价高开超 29%，市值突破千亿港元，认购金额超 1.8 万亿港元，直接成了新一代港股 “冻资王”。
YuJian XiaoMian has caught up with the Hong Kong Stock Exchange IPO boom for consumer companies! In March this year, Mixue Bingcheng went public. On the first day of listing, its stock price opened more than 29% higher, with a market value exceeding 100 billion Hong Kong dollars. The subscription amount exceeded 1.8 trillion Hong Kong dollars, making it the new "King of Frozen Funds" in the Hong Kong stock market.
2025 年一季度，港股 IPO 融资额同比增长 270%，40% 的 IPO 企业来自消费品市场。像溜溜梅母公司、东鹏特饮、老乡鸡这些消费品牌都在排队上市。现在消费股一路飙升，老铺黄金、毛戈平的股价都涨疯了！
In the first quarter of 2025, the IPO financing amount on the Hong Kong Stock Exchange increased by 270% year - on - year, and 40% of the IPO companies were from the consumer goods market. Consumer brands such as the parent company of Liuliumei, Dongpeng Special Drink, and Lao Xiang Ji are all queuing up for listing. Now, consumer stocks are soaring. The stock prices of Laopu Gold and Mao Ge Ping have skyrocketed!
内地和香港监管部门也在助力企业赴港上市，简化备案材料、优化上市流程。加上美联储降息预期，消费企业融资需求更旺了。这波上市潮，真的太热闹啦！
The regulatory authorities on the Chinese mainland and in Hong Kong are also helping companies go public in Hong Kong. They have simplified the filing materials and optimized the listing process. Coupled with the expected interest rate cut by the Federal Reserve, the financing demand of consumer companies is even stronger. This wave of listing boom is really bustling!
遇见小面这一路，从广州小巷走到 IPO，满是热血和拼搏。期待它上市后能一路 “狂飙”，开出更多店，让全国甚至全世界都能吃到美味的重庆小面！大家看好它吗🧐？
发布于：浙江省
